In the wake of the earthquake disaster in Haiti, Americans are donating via text message more than ever before. The Better Business Bureau Wise Giving Alliance advises donors that giving through text can be a safe and easy way to give—but you should still use caution.

Within days following the disaster in Haiti, it was widely reported that more than $3 million was donated through text message to such organizations as the Red Cross and others.

While it is a convenient way to donate, donors should still do their due diligence to make sure their money is going to trustworthy charities, not to scam artists. BBB Wise Giving Alliance offers the following tips on giving through text messages:

• Confirm the number directly with the source. This is an emerging method for donating. It is ripe for exploitation by scammers.
• Be aware that text donations are not immediate. Depending on the text message service used by the charity, text donations can take anywhere from 30-90 days to be transferred to the designated charity. If you would like the donation to be received immediately by the charity, you can give online through the charity Web site, by calling the charity directly or by sending a check in the mail.
• Review the fine print. When you give to a charity through text message, you might also be signing yourself up to receive text message updates from the charity in the future. A charity should include the details of its text campaign on its Web site so you can see what you’re signing up for and how you can opt out.
• Research the charity. Giving wisely to a charity isn’t just about making sure that the solicitation isn’t coming from scammers. Wise donors make sure their donations are going to charities that are best equipped to help in the relief efforts and will responsibly use the money for its intended purpose.

BBB Wise Giving Alliance has compiled a list of charities which are seeking to provide assistance in response to the earthquake in Haiti and meet BBB Standards for Accountability at http://www.bbb.org/us/haiti-earthquake-relief/.

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